One of the emerging trends of the Mobile Web is using your phone to interact with the real world. We’re not just talking about ‘checking in’ to locations, either. There’s a world of more practical functionality that hasn’t yet ramped up in the West – using your phone as a payment device (for example mobile ticketing), getting special offers from retailers, downloading data from the Web via ‘smart posters’ on the street, and more.
A key technology driving some of these interactions is NFC, which was one of Gartner’s 8 Mobile Technologies to Watch in 2010. It’s a technology that you ought to become familiar with; whether you’re a technologist, a marketer, or a consumer looking to make the best use of your smart phone (and aren’t we all!). So in this post we give you an overview of what to expect from NFC.