As Google’s outgoing CEO Eric Schmidt put it at last month’s Mobile World Congress, NFC combined with smartphones represents a “mega-scale opportunity” and promises to “revolutionize” electronic commerce and payments.
Google has been gearing up to take advantage of that opportunity. I’m told it has been contacting a number of large U.S. merchants, including Wal-Mart, to get buy-in for its plan to push location-based mobile marketing and advertising to consumers, who could then tap their Android NFC phones using a Google-developed mobile wallet.
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