Posts Tagged NFC

Google Gears Up for NFC M-Commerce; Wallet War Ahead?

As Google’s outgoing CEO Eric Schmidt put it at last month’s Mobile World Congress, NFC combined with smartphones represents a “mega-scale opportunity” and promises to “revolutionize” electronic commerce and payments.

Google has been gearing up to take advantage of that opportunity. I’m told it has been contacting a number of large U.S. merchants, including Wal-Mart, to get buy-in for its plan to push location-based mobile marketing and advertising to consumers, who could then tap their Android NFC phones using a Google-developed mobile wallet.

Interested? Read full article here!

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Orange UK Launches Prepaid Contactless Payment Card

Mobile operator Orange UK has launched one of the first contactless prepaid payment cards–with the application also likely to be available on NFC phones later this year.

The Orange Cash cards will carry a MasterCard PayPass application and will enable cardholders to tap to pay for purchases of £15 (US$24.15) or less without entering PIN codes. There are about 40,000 merchant locations that accept PayPass and Visa’s contactless application, payWave, in the United Kingdom.

Orange Cash users will earn points by using the card, which they can redeem for airtime, text messaging or Orange shop vouchers.

Interested? Read full article here!

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