Posts Tagged Smartphone

Google Gears Up for NFC M-Commerce; Wallet War Ahead?

As Google’s outgoing CEO Eric Schmidt put it at last month’s Mobile World Congress, NFC combined with smartphones represents a “mega-scale opportunity” and promises to “revolutionize” electronic commerce and payments.

Google has been gearing up to take advantage of that opportunity. I’m told it has been contacting a number of large U.S. merchants, including Wal-Mart, to get buy-in for its plan to push location-based mobile marketing and advertising to consumers, who could then tap their Android NFC phones using a Google-developed mobile wallet.

Interested? Read full article here!

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Mocom2020.com

In the year 2020 our world of mobile media is disruptive, engaging, interactive and controversal but truly international. Mocom2020 is an open thinktank to envision the future of mobile media and communication. Join the conversation at mocom2020.com!

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